Bloomberg released an update to its hugely popular iPad app this week. The new version brings massive changes, including a redesign and customizable interface.
And it isn't just for Wall Streeters either, Bloomberg's app is a great way to keep track of your personal investments too.
Click here to jump straight to a photo tour of Bloomberg's new iPad app >
"The redesigned Bloomberg app is personalized for users, enabling them to dig as deep as they want into the content and data. It's a rich experience without being overwhelming. That's what makes it so unique," said Oke Okaro, global head & general manager of mobile and connected devices for Bloomberg L.P.
Some key features include:
- Streaming video. We love how you can "pop out" a video and watch it while doing other things in the app like managing your watch list or reading an article.
- Quick access to company information and financials by simply tapping on the company name from an article.
- News formatted to fit personal reading styles. Users can adjust font size and contrast within news articles to maximize readability and comfort, you can also view the app in portrait and landscape.
Produced by William Wei
The Bloomberg iPad app is available for free in Apple's App Store.
First thing's first, after downloading the app from the App Store, tap to open.

If it is your first time opening the app, you'll have to wait a few seconds while it migrates your information.

And...we're in. This is what the "home screen" of the app looks like. You can completely customize the world markets section and the top news is right at your fingertips.

See the rest of the story at Business Insider
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